Vertu Constellation Milan

20 Oct

Wow. What a week. Have just got back from Milan after working on the Vertu Star Constellation with INCA Productions and it’s been a blast.

Quite a challenging event overall but worth every minute of hard work! Vertu wanted a top notch launch event for their new Star handset, and guests were to be treated to a luxury experience that met their ‘beautifully arranged’ brand line.

We took over Palazzo Serbelloni on Corso Venenzia, a stunning building originating from around 1770, putting a ‘Pod’ designed by Chinese architect Ma Yansong in the beautiful openair courtyard, with a steel deck walkway and fire boxes leading up to it. The juxtaposition of the historical backdrop against the modern, ‘meteor’ Pod created created a jaw dropping first impression when you walked in.

Inside the Pod guests were treated to a first hand look at the new handset, along with a close up look at the amazing Pod in all it’s glory. We transformed a transition room inside the venue into a chic relaxation area, and in the garden we erected a marquee party area.

The party involved some very complicated production, especially the Pod which was made in China and shipped over to Milan (weighing over 8 tonnes!).

During the daytime we had international press visit the event, being flown in from all over the world by Vertu, and treated to a 5 star hotel stay and transportation whenever needed. Nightime brought out Milan’s social elite, along with Uma Thurman, Tilda Swinton, Michelle Yeoh, Clive Owen, Rosie Huntington Whitley, David Gandy and supermodel Chanel Iman.

What a fantastic event and I’m massively proud to have been a part of it. Vertu were incredibly happy with everything so watch this space for more news on where that Pod’s off to next 🙂

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One Response to “Vertu Constellation Milan”

  1. The Big Mac October 21, 2011 at 8:01 am #

    This is SO Klish!

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