Smirnoff Nightlife Exchange Project

10 Nov

For those of you that know me you’ll be aware of the repeat comment I give when I read/see/hear anything about the Smirnoff Nightlife Exchange project. “One day, I’ll be working on that project….. one day….”. Every. Single. Time.

To me this project is the epitome of why I love working in events. It’s a fantastically malleable idea, innovative, HEAPS of creative flair and fun fun fun – with loads of different things going on at once. PERFECT.

The idea of the Smirnoff Nightlife Exchange Project 2011 is an international feat where 10 million people in 50 countries attend one of these fabulous events to discover, share and swap their most original nightlife experiences.

It celebrates the world’s most unique nightlife, culminating in one-of-a-kind events taking place on the same night all over the world. .

The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

Amazing idea. On an Experiential level and on a creative events level.

Plus they have Madonna working with them this year running a competition alongside the event to find a potential new dancer for her tour. Their website is rife with ideas for nights out in every city you can think of, as well as drinks and food recommendations; all posted by people. It’s a great way to interact with an audience, as well as give consumers a little something back for their loyalty.

Love it. Love it. Love it.



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