My Experiential Summer

27 May

2012 is the year for Experiential Marketing…. for obvious reasons! It’s such an exciting year for the UK but brands have a mass opportunity to get involved in the huge surge in footfall that will be in London over the next few months. Already there’s an array of bluechip brands that have already secured partnership of the Olympics (for example P&G, Samsung, Coca Cola, Visa) as well as supportership (Cisco, Cadbury, UPS). With the extra millions of people that will grace our city over the summer, this gives other brands an exciting chance to get a piece of the action.

Although, I agree with critics, that I don’t think London is fully prepared for what is about to hit. TFL especially is a shambles (I get the Metropolitan line every morning and it’s a joke – even before the increase in people using the service!) and there are fears that places like Westfield Stratford (already uncomfortably busy on a Saturday!) will become out of control.

Nonetheless, places like Westfield where brands can buy Experiential site space, are ideal for exposure during the Olympics. Although, brands that have supportship and partnership deals have control on whether similar brands are permitted to execute experiential activity on their ‘turf’.

I’ve been lucky to be involved in quite a few different Olympic projects for the last few months with Pod but have had at the back of my mind that I need to gain more experience in the technical side of things, instead of the Project Management, Client Services and Logistics area where the bulk of my experience lies. So I’ve just begun a contract working with iD Experiential as a Senior Production Executive.

iD Experiential is a very well known agency within the industry. With a range of clients like Alpro, Britvic, Nescafe, VW, Capcom, Nestle and Levis, they already have a portfolio of exciting clients, not to mention new ones coming in every minute. The office has a great atmosphere. There’s lots of people and there’s a fabulous buzz around and everyone is really nice friendly. Looking forward to spending my summer working on some awesome projects (will post up a full case study once they’re done!) and learning about all the technical stuff I’ve always wanted to know.

So may the Experiential summer begin! x


One Response to “My Experiential Summer”

  1. The Exhibition List May 27, 2012 at 7:31 pm #

    Good luck in London over the summer! Sounds like you’re working hard…

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