Benefit Mascarathon!

17 Jun

This week has been non stop. But all in a very good way, and for a very good cause! I’ve been working with iD Experiential on the Benefit Mascarathon, a fantastic idea to raise money and profile for Refuge, a charity that helps victims of domestic violence.

The Mascarathon is a charity run that starts in Edinburgh and finishes in London. Runners can apply to do a 2 mile leg of the run and get sponsorship from friends and family with all proceeds going to Refuge. The start event was in Edinburgh Castle Street Friday 15th June where we had our ‘Benebago’ (a fully wrapped and branded Winnebago with the capacity to sleep 8 people!), with it’s branded trailer, along with other bits of kit including a huge 3m wide inflatable sphere, 3 bright pink branded Vespas, a bright pink marquee where Benefit staff gave out free make overs, our pink Pashley trike, a step and repeat board and of course our huge trilite start arch.

The start event was attended by the Brand Ambassador for the Mascarathon Caroline Flack and although the weather was wet and windy the atmosphere was fabulous.

As I write this, the runners continue their quest down to London. The finish event is at Spitalfields London on Friday 29th June where there will be lots of other activities including freebie food, drinks, product and live music! But along the way there will also be city centre activity where other celebrities are running a 2 mile leg including Donna Air, Zoe Salmon and Lauren Laverne. The launch event got coverage on the Daily Mail too!

All in all, the project has been fantastic to work on not only because it’s logistically quite challenging which makes it even more fun, but also Benefit are one of my favourite ever brands. I love their products, style and tone of voice!! On the production side of things, Island Marketing have been nothing but a dream to work with. Would highly recommend them for branding and wrapping of vehicles and bespoke builds.

Looking forward to the 29th June for the finish event, and if you feel like donating Text BENE02 £10 to 70070 or visit Justgiving.

In other news, I’m VERY excited to blog about Secret Cinema I attended last week but I don’t want to spoil any surprises for people that are yet to go 🙂 but trust me it’s amazing – definitely go if you don’t have a ticket already!!! Visit here to get tickets.

And will be going to Ascot for the very time on Wednesday!! Very strict rules on outfits but am sure I’ll find something….. gulp! x


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