Live Experience Expo and end of 2012 Experiential favourites

6 Dec

Am very excited to announce I’ll be holding a seminar at the 2013 Live Experience Expo! Live Experience is the sister event of International Confex, the UK’s leading events industry exhibition. I have attended Confex every year for the past 3 years as an event professional and have always found it an incredible resource for finding new suppliers, keeping up with technology progressions and to network with fellow Producers in the industry! Confex’s sister event Live Experience Expo is dedicated to live event production and technology, and attracts organisers of live events from festivals, corporate and sports to experiential, promotional and music – so lots of like minded people to talk to!

I’ll be speaking on 19th March from 4pm till 4:45pm so if you’re planning to attend then make sure you catch my seminar!

In other news, I’ve been keeping my eyes open for awesome Experiential activities over the last few months.

A fine example of this is the Gillette pop up barber shop in Carnaby Street for Movember. As always the fabulous Haygarth worked with Gillette to create this incredible idea, and Pod Staffing provided the promotional team. The Gillette Movember salon is just, hands down, a great idea. The salon offered free moustache trims to ‘MoBros’ that booked or dropped by, a great piece example of perfect demographically considered activity to run along side their ad campaign. The interior of the salon was kitted out like a 1940’s gentlemen’s parlour, with a traditional Barbers upstairs, a photo booth where you can photograph your moustache, with a bar and vintage games room downstairs. Great décor, great idea, great agencies, great cause!

I also really like the Jack Daniels barrel tree in Covent Garden. I’d already seen plenty of display advertising about the famous Tennessee barrel tree that goes up every year and secretly was jealous that I’d never get to see it. Lovely alternative to the usual Christmas décor that goes up in Covent Garden and great exposure for an already massively established brand. Roll on Christmas! (Pun definitely intended) x


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