Image

Nissan LEAF, Marathon de Paris, Running Expo – Paris France

12 Apr

The Marathon de Paris is one of the 5 biggest marathons in the world (along with London, Berlin, New York and Chicago), with more than 40,000 participants for the event. On it’s 37th leg (pun definitely intended), the marathon this year was held on the 7th April on a beautiful day throughout Paris city.

All runners had to collect their running numbers and timing chips from the Running Expo at The Parc des Expositions de la Porte de Versailles, and inside the exhibition hall was a flurry of experiential and exhibition activity on the 3 days running up to (another running pun… this is fun!) the marathon. Brands like Powerade, Oasics and Uncle Bens had a powerful presence within the exhibition along with plenty of other smaller brands showcasing their products and services.

Nissan was one of the main sponsors of the marathon overall, and held a fantastic experiential event to involve not only runners, but guests as well.

Our experiential stand was developed promoting the Nissan LEAF (their 100% electric car), and it’s overarching message ‘Zero Emissions’. A variety of activities were available such as 3 cross trainers placed in front of a large screen playing the route of the final 5k of the marathon. These cross trainers also generated electricity that powered the screen, the overall game involving consumers to compete for the most amount of electricity generated. We also had 2 display cars – a Nissan LEAF (in which you could have virtual test drive), and a Nissan NISMO with a LEAF engine (EVERYONE wanted a photo with this beauty). Other activities on the stand included a touch table displaying Nissan’s rich history in building electric cars (dating back to 1947!), solar trees allowing guests to charge their phones via solar energy, RFID points allowing guests to upload photos of themselves on the stand to their Facebook pages or to the Nissan Paris Marathon Facebook page, free giveaways such as running bottles, snapbands and branded hats, and product display touch screen points. We also used state of the art Augmented Reality on the LEAF, using iPads and AR points to show videos and product information – cool stuff! French Olympic athlete silver medal winning 3000m runner Mahiedine Mekhissi-Benabbad visited the stand too!

The event itself was a massive success, and guests after experiencing the stand were able to take a test drive in a LEAF to get home. A test drive station was placed outside the entrance of the venue.

I love working on Nissan LEAF events with Proud Robinson. Electric cars are the future of driving, and currently have so many amazing benefits to drive. If you’re interested in learning more about electric cars, look here and you can see my top 10 facts about the Nissan LEAF below:

  1. Nissan LEAF doesn’t use ANY petrol. It’s 100% electric and 100% emission free #zeroemission
  2. LEAF has a driving range of 109 miles (depending on the environment – i.e. If it’s snowing or super cold this can reduce slightly)
  3. You can charge a LEAF for free at many charging points across the country!
  4. The charging network is increasing and developing every day. Here’s a link to a map of all the points in the UK
  5. From a quick charge unit it takes just 30 mins to fully charge. From a home charging point (i.e. A home socket) it takes 8 hours
  6. You pay NO congestion charge in London driving a LEAF!
  7. There’s an phone app called CARWINGS that goes with the LEAF. It automatically reminds you when to charge it if it’s running low and you can operate the air con from it. No more cold mornings in your car waiting for it to warm up!
  8. LEAF costs around £23k new (includes a government incentive discount), but the long running costs a minimal
  9. The Nissan LEAF is totally silent when you drive it! Even quieter than a milk float!
  10. On the LEAF car dashboard it has a built in navigation system, also showing the network of charging units closest to where you are

Neat huh? VIVA NISSAN LEAF!

Advertisements

One Response to “Nissan LEAF, Marathon de Paris, Running Expo – Paris France”

Trackbacks/Pingbacks

  1. Nissan NISMO #jukeride | - June 5, 2013

    […] see in the past I’ve worked on the Nissan LEAF Future:Today Nordics Tour, as well as the Nissan LEAF Marathon De Paris activity at Running Expo, but at the moment I’m ‘experiencing the world of NISMO’ […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: