Nissan NISMO #jukeride

5 Jun

Those of you who read my blog regularly will see that I’ve worked on quite a lot of Nissan events with Proud Robinson. I love working with Nissan as they, as a brand, are innovative and not afraid to activate exciting, forward thinking and interesting events. You’ll see in the past I’ve worked on the Nissan LEAF Future:Today Nordics Tour, as well as the Nissan LEAF Marathon De Paris activity at Running Expo, but at the moment I’m ‘experiencing the world of NISMO’ working on some really exciting projects!

NISMO is Nissan’s sub brand for motorsports vehicles. On road cars like the 370Z NISMO and Juke NISMO, and off road cars like Nissan GTR, Z NISMO RC and Nissan LEAF NISMO RC (their electric sports car!) are their pride and joy.

A super cool long running project of Nissan has been the GT Academy, a project in partnership with Playstation’s Gran Turismo – a driving game. The idea was to encourage gamers all over the world to compete against each other to become real professional racing drivers. Each year there are qualifying competitions and events, and eventually final overall winners go through their Driver Development Programme to become professional racing drivers. The result is incredible. The winners of this have gone from playing their PS3 in their living room, to travelling round the world, competing in some of the most important racing events in the calendar. Racers like Lucas Ordoñez (ES), Wolfgang Reip (BE), Jann Mardenborough (UK) and Peter Pyzera (DE) are a few amongst the massively successful winning team.

The project as a whole has proven to not only provide a path for new talent to make their way into motor sports professionally, but has provided excellent viewing on youtube! I cannot tell you how many hours I’ve spent watching each series, my favourite of which was the one starring Wolfgang Reip Europe’s 2012 winner – here’s a link to their youtube channel.

So, over the past few months I’ve worked on some new projects for Nissan NISMO. The first of which is #jukeride, where Nissan and automotive engineering geniuses RML Mallock have been making interesting crowd sourced amendments to a Nissan Juke. The changes have included installing a Juke Sky Cam to the roof of the car (a drone with a camera) that can follow the car whilst driving on track to film angles rarely seen. Another is biometrics and telematics data being fed back to a bank of screens installed into the back of the car – for drivers to come back after racing to review their data and improve their performance.

Last weekend at Silverstone racecourse and at the RML Mallock workshop, we hosted a special weekend for some press, bloggers and media to meet the GT Academy winners, see the jukeride car and tell the world all about it. The result was an exciting weekend with the legendary Johnny Herbert hosting for some very ecstatic petrol heads!

We’re also working towards a flurry of activity at 24 hours of Le Mans in France 22nd – 23rd June. This will include the finished #jukeride, the NISMO Lab, AND the unveiling of a new Nissan project (think 2012’s Delta Wing 🙂 ) and some other surprises! Am really looking forward to not only being around all these incredible cars, but also working with some of the GT Academy winners!

In all, I’ve been getting into my motor sports a lot recently. And I LOVE it! More info after Le Mans!


3 Responses to “Nissan NISMO #jukeride”

  1. EIM June 5, 2013 at 10:13 pm #

    You’re so cool CBeck x

  2. The Exhibition List June 5, 2013 at 10:15 pm #

    That was me x


  1. Nismo Lab at Le Mans 24 hours | - June 26, 2013

    […] stage, The Nismo Soundsystem, jukeride’s first live appearance (which I recently blogged about here) and of course The Nismo […]

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