Interview with Francesca Stracqualursi, Events Manager at the Museum of Brands, Packaging and Advertising

11 Jul

To begin the I Love Events Season of Events Industry Professional interviews, we interviewed Francesa, Events Manager at the Museum of Brands, Advertising and Packaging about her role.

Her museum is a haven of stunning brand history – a very very interesting place for anyone that works in Events, Brand Communications and Marketing!

As mentioned in my previous post, the goal of these interviews is to educate newcomers to the industry on the different roles available within events. Expect to see a variety of other interviews appearing!


What is your name?  Francesca Stracqualursi

What is your current Job Title?  Events Manager

Do you work Full Time or Freelance?  Full Time

Who do you work for?  The Museum of Brands, Packaging and Advertising in Nottting Hill

What qualifications do you have?  Degree in Politics and International Relations

How long have you been doing your current job title? 6 years

How does your role relate to the events industry? My role is all about events: taking bookings; meeting clients; managing, organising and delivering external events; dealing with suppliers; showing clients on site visits; sourcing staff and caterers and much more!

What does your role entail on a day-to-day basis? I arrive at work, check my calendar to see if I have any meetings/site visits; call clients to check agendas/ requirements for upcoming events; confirm staff and orders with our caterers; if there is an event taking place I check that the space has been set up/the AV is working/ the staff has arrived/ the client is happy. Then I start working on marketing campaigns/ events reports/ newsletter pieces/ invoices and I deal with all new enquiries (checking availability, sending quotes and options, amending calendar, updating enquiry forms, etc).

Where would you say you spend most of your time doing your job?(i.e. office based, at meetings, on site etc)  30% on site 70% at my desk if we have an event on

Do you work internationally or are you UK based? UK based

Have you always known what you wanted to do? No

What has been the biggest highlight of your career so far? Securing a very high profile event last year for a large US company. I also love seeing happy clients coming back for more events – over a quarter of our business is from previous users, which is great!

What do you like most/dislike about your job?  I love that every day can be different, one day we can be doing a small meeting for 10 people, the next a high end reception for 100! There is very little I dislike about my job, but I found it frustrating missing out on a couple of celebrity events in 2012 due to the venue being just a bit too small!

What would you say are key skills/attributes to have in your line of work? First of all you should be personable: this job is all about interacting with people and understanding what they want from their event. You should also be organised, able to multitask and to think of your feet – last minute dramas do happen, and it’s down to you to solve problems!

Is there any advice you would give to anyone wanting to get into your area of events? Work experience is the way to go. Try to help out at festivals and events, get an internship, volunteer. It will pay off!



One Response to “Interview with Francesca Stracqualursi, Events Manager at the Museum of Brands, Packaging and Advertising”

  1. Event photography london December 11, 2013 at 6:51 am #

    Wow. Amazing photography. I found your site quite interesting and the photography in site is really impressive.

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