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The Nissan Pop Up Cafe

7 Oct

The Nissan Pop Up Café has been one of the biggest, boldest and most innovative events I’ve ever had the pleasure of working on.

The goal with the Nissan Pop Up Café was to provide a compelling and innovative way for the public to discover and explore Nissan products, namely the Nissan LEAF (100% electric car), and the New Nissan NOTE.

Already, we at Proud Robinson have taken the café to Oslo and Copenhagen and we’ve had over 26,000 visitors. The structure itself is a feat; an incredible Pop Up canopy that shelters many exciting activities.

The Café includes a variety of different tech including Sliced LEAF (literally, a Nissan LEAF that we’ve sliced in half to show all the internal workings). Sliced LEAF is hooked up to a virtual test drive program, so guests can play GT5 using the steering wheel and pedals. As well as this, we’ve incorporated Stop Motion videos, where we film using 12 Go Pros placed at different angles around the car, producing a video that eventually ‘reveals’ you’re in Sliced LEAF.

We’ve also got a solar forest (5 solar trees that allow you to charge your smart phone from solar power generated from solar panels), we have Kinetic Scalectrix (power generated by Kinetic energy using handcranks), recycled petrol pumps (the idea for this was by Nissan Australia – ‘if the whole world went electric, what would we do with all the petrol pumps?’), and an interactive light display demonstrating the New Nissan NOTE’s safety shield technology.

On top of this, we offer test drives in a Nissan LEAF. The whole idea is to educate guest on how advanced the technology is in a LEAF, and ‘myth bust’ as most people have preconceptions on what electric vehicles are capable of.

Next stops on the Pop Up Café tour are Berlin (16th – 23rd October), then Hamburg (2nd – 9th November).  A very exciting and forward thinking activity to be a part of!


Nismo Lab at Le Mans 24 hours

26 Jun

24 hours of Le Mans is an incredible motor sports endurance race that takes place at Le Mans circuit in West France. Attended by around 250,000 people each year, the race takes place from 3pm on Saturday afternoon through till 3pm on Sunday with drivers taking turns to drive for the full 24 hours. Spectators arrive over the course of the week of the event, set up camp and party their way through. Attended by a mixture of Europeans, mostly French, English and Danish, the event is an annual European motor sports mecca.

This year Nissan had a lot of exciting activity at the event. ZEOD (Zero Emissions On Demand), the fastest EVER electric racing car was launched on Friday morning at the Nissan Live Lounge, as well as the Nissan FanZone hosting a variety of different activities including the FanZone stage, The Nismo Soundsystem, jukeride’s first live appearance (which I recently blogged about here) and of course The Nismo Lab.

The concept of the Nismo Lab is based around the GT Academy Driver Development Program devised by GTA Global. Winners of the International competition GT Academy are put through a fierce training program to develop their athletes from gamers into professional racing drivers. The Lab was an opportunity for the public to see what activities this program includes and to have a go themselves.

The Nismo Lab (Nismo being Nissan Motor sports) was staffed by Nismo athletes (aka GT Academy winners from all over the world), and begins with an introduction to Nismo, what it is and it’s history. Guests then try their hand at DDP activities including batak (to improve reaction time and peripheral vision), a brain wave game (that you control with your mind, to help train athletes to get their mind ‘in the zone’), and a full in body analysis (helping athletes get in top physical condition for driving) achieving a score for each activity completed. The highest scoring person from each group then gets to try the Simulator, a very expensive, rare and high tech bit of kit used by the athletes to practice driving on various race tracks.

The Lab was not only innovative and high tech, but was also massively relevant – providing guests the chance to talk to real professional drivers about their experience and training. A rare opportunity to experience what it’s like to be a driver.

It was a joy to work on another fabulous event with Nissan, and to Event Manage the Nismo Lab. Was a pleasure working with the GTA Global team, L3 Creative, of course the Nismo Athletes (Mark Shulzhitskiy – Russia, Wolfgang Reip – Belgium, Steve Doherty – USA, Salman Al Khater – Middle East, Ashley Oldfield – South Africa) and our host, pro driver Rob Barff.

The Lab will be moving on to various sports events throughout the year! I will keep you updated with its journey as and when it gets confirmed 🙂


Nissan NISMO #jukeride

5 Jun

Those of you who read my blog regularly will see that I’ve worked on quite a lot of Nissan events with Proud Robinson. I love working with Nissan as they, as a brand, are innovative and not afraid to activate exciting, forward thinking and interesting events. You’ll see in the past I’ve worked on the Nissan LEAF Future:Today Nordics Tour, as well as the Nissan LEAF Marathon De Paris activity at Running Expo, but at the moment I’m ‘experiencing the world of NISMO’ working on some really exciting projects!

NISMO is Nissan’s sub brand for motorsports vehicles. On road cars like the 370Z NISMO and Juke NISMO, and off road cars like Nissan GTR, Z NISMO RC and Nissan LEAF NISMO RC (their electric sports car!) are their pride and joy.

A super cool long running project of Nissan has been the GT Academy, a project in partnership with Playstation’s Gran Turismo – a driving game. The idea was to encourage gamers all over the world to compete against each other to become real professional racing drivers. Each year there are qualifying competitions and events, and eventually final overall winners go through their Driver Development Programme to become professional racing drivers. The result is incredible. The winners of this have gone from playing their PS3 in their living room, to travelling round the world, competing in some of the most important racing events in the calendar. Racers like Lucas Ordoñez (ES), Wolfgang Reip (BE), Jann Mardenborough (UK) and Peter Pyzera (DE) are a few amongst the massively successful winning team.

The project as a whole has proven to not only provide a path for new talent to make their way into motor sports professionally, but has provided excellent viewing on youtube! I cannot tell you how many hours I’ve spent watching each series, my favourite of which was the one starring Wolfgang Reip Europe’s 2012 winner – here’s a link to their youtube channel.

So, over the past few months I’ve worked on some new projects for Nissan NISMO. The first of which is #jukeride, where Nissan and automotive engineering geniuses RML Mallock have been making interesting crowd sourced amendments to a Nissan Juke. The changes have included installing a Juke Sky Cam to the roof of the car (a drone with a camera) that can follow the car whilst driving on track to film angles rarely seen. Another is biometrics and telematics data being fed back to a bank of screens installed into the back of the car – for drivers to come back after racing to review their data and improve their performance.

Last weekend at Silverstone racecourse and at the RML Mallock workshop, we hosted a special weekend for some press, bloggers and media to meet the GT Academy winners, see the jukeride car and tell the world all about it. The result was an exciting weekend with the legendary Johnny Herbert hosting for some very ecstatic petrol heads!

We’re also working towards a flurry of activity at 24 hours of Le Mans in France 22nd – 23rd June. This will include the finished #jukeride, the NISMO Lab, AND the unveiling of a new Nissan project (think 2012’s Delta Wing 🙂 ) and some other surprises! Am really looking forward to not only being around all these incredible cars, but also working with some of the GT Academy winners!

In all, I’ve been getting into my motor sports a lot recently. And I LOVE it! More info after Le Mans!


Nissan LEAF, Marathon de Paris, Running Expo – Paris France

12 Apr

The Marathon de Paris is one of the 5 biggest marathons in the world (along with London, Berlin, New York and Chicago), with more than 40,000 participants for the event. On it’s 37th leg (pun definitely intended), the marathon this year was held on the 7th April on a beautiful day throughout Paris city.

All runners had to collect their running numbers and timing chips from the Running Expo at The Parc des Expositions de la Porte de Versailles, and inside the exhibition hall was a flurry of experiential and exhibition activity on the 3 days running up to (another running pun… this is fun!) the marathon. Brands like Powerade, Oasics and Uncle Bens had a powerful presence within the exhibition along with plenty of other smaller brands showcasing their products and services.

Nissan was one of the main sponsors of the marathon overall, and held a fantastic experiential event to involve not only runners, but guests as well.

Our experiential stand was developed promoting the Nissan LEAF (their 100% electric car), and it’s overarching message ‘Zero Emissions’. A variety of activities were available such as 3 cross trainers placed in front of a large screen playing the route of the final 5k of the marathon. These cross trainers also generated electricity that powered the screen, the overall game involving consumers to compete for the most amount of electricity generated. We also had 2 display cars – a Nissan LEAF (in which you could have virtual test drive), and a Nissan NISMO with a LEAF engine (EVERYONE wanted a photo with this beauty). Other activities on the stand included a touch table displaying Nissan’s rich history in building electric cars (dating back to 1947!), solar trees allowing guests to charge their phones via solar energy, RFID points allowing guests to upload photos of themselves on the stand to their Facebook pages or to the Nissan Paris Marathon Facebook page, free giveaways such as running bottles, snapbands and branded hats, and product display touch screen points. We also used state of the art Augmented Reality on the LEAF, using iPads and AR points to show videos and product information – cool stuff! French Olympic athlete silver medal winning 3000m runner Mahiedine Mekhissi-Benabbad visited the stand too!

The event itself was a massive success, and guests after experiencing the stand were able to take a test drive in a LEAF to get home. A test drive station was placed outside the entrance of the venue.

I love working on Nissan LEAF events with Proud Robinson. Electric cars are the future of driving, and currently have so many amazing benefits to drive. If you’re interested in learning more about electric cars, look here and you can see my top 10 facts about the Nissan LEAF below:

  1. Nissan LEAF doesn’t use ANY petrol. It’s 100% electric and 100% emission free #zeroemission
  2. LEAF has a driving range of 109 miles (depending on the environment – i.e. If it’s snowing or super cold this can reduce slightly)
  3. You can charge a LEAF for free at many charging points across the country!
  4. The charging network is increasing and developing every day. Here’s a link to a map of all the points in the UK
  5. From a quick charge unit it takes just 30 mins to fully charge. From a home charging point (i.e. A home socket) it takes 8 hours
  6. You pay NO congestion charge in London driving a LEAF!
  7. There’s an phone app called CARWINGS that goes with the LEAF. It automatically reminds you when to charge it if it’s running low and you can operate the air con from it. No more cold mornings in your car waiting for it to warm up!
  8. LEAF costs around £23k new (includes a government incentive discount), but the long running costs a minimal
  9. The Nissan LEAF is totally silent when you drive it! Even quieter than a milk float!
  10. On the LEAF car dashboard it has a built in navigation system, also showing the network of charging units closest to where you are


Brighton Clubbing Scene

14 Feb

Am conducting some research on the Brighton Clubbing scene, with a hope to start up a night fairly soon. Anyone who lives in Brighton or people who regularly grace the Brighton scene are welcome to complete this short survey! 

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