Tag Archives: Christianne Beck

Brand Activation / Experiential Marketing expected trends for the future

29 Mar

The experiential events industry is flourishing. Marketing budgets are ever increasing and focusing more on live events and experiential, whilst available technology is not only progressing but becoming more affordable and effective. These together are enabling some superbly innovative and creative ideas to surface all over the world.

So what do I think is going to trend in the future? Three key things.

  • Sustainable events
  • Immersive experiences
  • Internet of Things (IoT)

Sustainable events

It’s no secret that the events industry is not massively easy on our environment. Huge trucks carting tonnes of kit all over the world every day for a one day set up, large sets torn to shreds and discarded after short amounts of live time and anyone that works in the industry I can guarantee you is always drowning in printouts / paper….

However, the industry is waking up now and realizing the importance of delivering events with the planet in mind.

Recycled shipping containers are already a regular in the events world. But there are heaps of other ways event managers can consider the environment. Using electric cars / vans like the Nissan LEAF or the eNV200 for transporting crew and kit, printing using ink free printers, recycling every bit of paper and every empty bottle after an event, using recycled materials to print materials, solar powered kit and heaps more.

There are even sustainable events agencies appearing like The Blub London who are using industry standard ISO2012-1 as a benchmark for all their event planning.

Immersive experiences

The rise of projects like Secret Cinema and the current ‘Live Escape Game’ craze throughout the UK are perfect examples of this, as well as the rise in popularity of virtual reality headsets. Kit from a number of different tech companies (Oculus Rift, Samsung) is making it cheaper, easier and a better quality experience to create immersive experiences.

However, previously some brands have used technology for the sake of using technology. There hasn’t been enough thought put into what the end consumer would take from the experience. It has become apparent that the brand, the activity and the interaction needed to fit together seamlessly for right message to be carried away.

With this in mind, more brands this year will be thinking more creatively about how they implement these immersive experiences, whilst using the best kit available.

Internet of Things (IoT)

Probably the biggest and most exciting trend of the three, IoT has the potential to make experiential even more engaging, fun and personal to a consumer.

IoT is the network of physical objects embedded with electronics, software, sensors, and network connectivity enabling these objects to collect and exchange data.

Imagine a city that is totally connected. Cars, roads, cameras, traffic lights, clothes, phones, bikes, fridges; everything. If a phone can talk to a fridge you can find out what you need to buy for dinner on your way home from work without physically looking in your fridge. If a street camera can talk to traffic lights or your car they can redirect you around another route from where there might be heavy traffic to make your journey quicker. If your phone can talk to your jacket while you’re riding your bike you can receive phone calls, emails and texts – still riding with both hands….

It’s remarkable how this technology can be used. There are already projects like The Things Network where technologists are testing out city wide networks in places like Manchester that are totally free to use. So not only amazingly forward thinking but incredibly cheap to run and create. 

Absolut are already ahead of the game, you can see some of the ideas they’ve been looking at with a number of agencies in this article in Marketing Magazine

I found this infographic very helpful in understanding the basics of IoT! The possibilities of how you can transpose this type of technology into an event space or activity is incredibly exciting and infinite!

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I Love Events Top Suppliers

8 Jul

Every now and then I’ll write a short post plugging top suppliers I’ve have had the pleasure of working with over the previous months. I really cannot tell you how useful it is to have a supplier recommended to me from other event planners, so I just keep on writing recommendations in the hope that I’m in some way helping my peers.

So, the last few months I’ve been doing quite a bit of on site work which means really seeing which suppliers pull out all the stops for you and which ones don’t.

The first supplier on my list has dealt with SO many phone calls from me with the most ridiculous requests at crazy times of the day or night and has always pulled it off no questions asked….

  1. Liquorice – Lyn Taylor has been my personal saviour on various projects. Essentially, Lyn comes from a lengthy background in procurement agency side (so totally understands the challenges we go through), and has incredible contacts all over the country and worldwide that provide event planners with anything that their project needs. Whether it’s last minute print you need sending half way across Europe, or it’s 200 bespoke acrylic badges made in 24 hours for a special client event, or making something completely new and bespoke – Lyn can help. Lyn knows all her contacts inside out, and negotiates great prices for her clients and can get excellent turn around times for those last minute requirements (or classic client changes to print just a few hours before going live!). Lyn has excellent production knowledge too – she knows how things are made and who makes them best; which helps; big time – Lyn works with you to deliver exactly what you want. Her company is called Liquorice because they do allsorts…. (geddit??!). All hail Lyn – the lifesaver. Email: lyn@liquorice-consulting.com Phone: 01206 736155
  1. Brentwood Radios – Brentwood supply event planners with robust, reliable and tested 2 way radios for live events. You can either hire or buy directly from them and they have a great selection of makes and models available, as well as high quality audio accessories, such as headsets and earpieces – and above all their prices are really good too.
  1. Crucial FX – Wowee these guys do some cool stuff. Crucial FX use the latest technology to create bespoke event experiences. They can provide special effects, 4D & 3D projection mapping, prototyping, and bespoke integration of social media into event technology and loads more. What I’ve found fantastic about CFX is that I went to them with a crazy idea and they provided a robust, clear, simply explained and above all, a cost effective solution for what we wanted to happen. Their work is beautifully executed, their team are all helpful and creative and they’re super helpful turning round proposals and costs in very short time scales. You can see some videos of their work here and here.

So thats my supplier round up for now! Enjoy 🙂

In other news, I Love Events featured in Leighman’s top 12 Information Event Management Blogs! Thanks Leighman’s! You can read the article here.

The Nissan Pop Up Cafe

7 Oct

The Nissan Pop Up Café has been one of the biggest, boldest and most innovative events I’ve ever had the pleasure of working on.

The goal with the Nissan Pop Up Café was to provide a compelling and innovative way for the public to discover and explore Nissan products, namely the Nissan LEAF (100% electric car), and the New Nissan NOTE.

Already, we at Proud Robinson have taken the café to Oslo and Copenhagen and we’ve had over 26,000 visitors. The structure itself is a feat; an incredible Pop Up canopy that shelters many exciting activities.

The Café includes a variety of different tech including Sliced LEAF (literally, a Nissan LEAF that we’ve sliced in half to show all the internal workings). Sliced LEAF is hooked up to a virtual test drive program, so guests can play GT5 using the steering wheel and pedals. As well as this, we’ve incorporated Stop Motion videos, where we film using 12 Go Pros placed at different angles around the car, producing a video that eventually ‘reveals’ you’re in Sliced LEAF.

We’ve also got a solar forest (5 solar trees that allow you to charge your smart phone from solar power generated from solar panels), we have Kinetic Scalectrix (power generated by Kinetic energy using handcranks), recycled petrol pumps (the idea for this was by Nissan Australia – ‘if the whole world went electric, what would we do with all the petrol pumps?’), and an interactive light display demonstrating the New Nissan NOTE’s safety shield technology.

On top of this, we offer test drives in a Nissan LEAF. The whole idea is to educate guest on how advanced the technology is in a LEAF, and ‘myth bust’ as most people have preconceptions on what electric vehicles are capable of.

Next stops on the Pop Up Café tour are Berlin (16th – 23rd October), then Hamburg (2nd – 9th November).  A very exciting and forward thinking activity to be a part of!

Interview with Francesca Stracqualursi, Events Manager at the Museum of Brands, Packaging and Advertising

11 Jul

To begin the I Love Events Season of Events Industry Professional interviews, we interviewed Francesa, Events Manager at the Museum of Brands, Advertising and Packaging about her role.

Her museum is a haven of stunning brand history – a very very interesting place for anyone that works in Events, Brand Communications and Marketing!

As mentioned in my previous post, the goal of these interviews is to educate newcomers to the industry on the different roles available within events. Expect to see a variety of other interviews appearing!

 

What is your name?  Francesca Stracqualursi

What is your current Job Title?  Events Manager

Do you work Full Time or Freelance?  Full Time

Who do you work for?  The Museum of Brands, Packaging and Advertising in Nottting Hill

What qualifications do you have?  Degree in Politics and International Relations

How long have you been doing your current job title? 6 years

How does your role relate to the events industry? My role is all about events: taking bookings; meeting clients; managing, organising and delivering external events; dealing with suppliers; showing clients on site visits; sourcing staff and caterers and much more!

What does your role entail on a day-to-day basis? I arrive at work, check my calendar to see if I have any meetings/site visits; call clients to check agendas/ requirements for upcoming events; confirm staff and orders with our caterers; if there is an event taking place I check that the space has been set up/the AV is working/ the staff has arrived/ the client is happy. Then I start working on marketing campaigns/ events reports/ newsletter pieces/ invoices and I deal with all new enquiries (checking availability, sending quotes and options, amending calendar, updating enquiry forms, etc).

Where would you say you spend most of your time doing your job?(i.e. office based, at meetings, on site etc)  30% on site 70% at my desk if we have an event on

Do you work internationally or are you UK based? UK based

Have you always known what you wanted to do? No

What has been the biggest highlight of your career so far? Securing a very high profile event last year for a large US company. I also love seeing happy clients coming back for more events – over a quarter of our business is from previous users, which is great!

What do you like most/dislike about your job?  I love that every day can be different, one day we can be doing a small meeting for 10 people, the next a high end reception for 100! There is very little I dislike about my job, but I found it frustrating missing out on a couple of celebrity events in 2012 due to the venue being just a bit too small!

What would you say are key skills/attributes to have in your line of work? First of all you should be personable: this job is all about interacting with people and understanding what they want from their event. You should also be organised, able to multitask and to think of your feet – last minute dramas do happen, and it’s down to you to solve problems!

Is there any advice you would give to anyone wanting to get into your area of events? Work experience is the way to go. Try to help out at festivals and events, get an internship, volunteer. It will pay off!

 

Interview with Vintage Brighton blog

8 Jul

Hope everyone is enjoying this fabulous sunshine 🙂

Did an interview with Vintage Brighton recently about the wonderful treats Brighton has to offer.

Have a read here! 🙂

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