Tag Archives: events industry

I Love Events top things this week!

10 Jan

1. WORK.

Being back at work. I know, I know. That’s pretty sad. But I love my job. I love using my brain after having some time off and I feel rejuvenated and inspired after a nice long break. Bring on 2014 with Proud Robinson!


My good friend Theresa Macaulay brought me a book for my 30th Birthday called ‘Rejuvenile: Kickball, Cartoons, Cupcakes, and the Reinvention of the American Grownup’, a book about how it’s becoming increasingly more socially acceptable to be an adult that enjoys the activities and things that kids like. Myself and quite a few of my adult peers appear to be a ‘rejuvenile’ – owning superhero mugs, playing with Lego, wearing clothing associated with youth culture – like Converse & band t shirts (to company meetings no less!) – it’s a change in society that she obviously realised I’m a part of. The book is great, and after reading it I realised that a huge number of people in America, the UK and beyond are part of it too. Found it very interesting and a good insight societically that could be relevant for ‘rejunvenile’ related brands/experiential activity. You can buy it here on Amazon for under £10.


I saw the YouTube video floating around of Michael Bay at Samsung’s conference panic because his telepromter wasn’t working. The majority of people were mocking Michael Bay for this, but realistically it was the event teams responsibility to ensure their kit was working to get the most out of their host. Mr Bay is a movie director, NOT a public speaker. He cannot be expected to have pulled that out of the bag. My point is that I blame the event team, and I’m sure they’re in trouble for that. Don’t blame poor old Michael! His films are all fantastic! And he was pretty funny in the Kenny Powers K Swiss CEO video!


LOVE LOVE LOVE this experiential activity done on a beach in Brazil offering free showers in a bespoke shower system made to look like a soft drinks dispenser – the activity achieved 1500 ‘servings’ a day! Great idea, perfectly targeted.


That’s my two cents for the week! Have a great weekend everyone!


I Love Events Welcomes 2014!

7 Jan

Wow. Ok I think that might have been the longest time I’ve left it in between blogs! Sorry everyone.

To be perfectly honest with you all, I needed a big long break. I took nearly 4 weeks off over Christmas and spent some much needed time with my friends and family. As you know from all my previous posts I spent quite a bit of 2013 working in Europe so it was great to have a prolonged period of time to rest, and find some inspiration!

So, what’s 2014 got in store for I Love Events blog?

This year, I want to continue supporting as many new people into our industry as possible. I will always be here to answer any questions and to provide any advice where I can. I found out over Christmas that some pieces on my blog have been quoted in reader dissertations, which was very nice to hear!

Also this year, I’m going to do a weekly post on my favourite things of the week. Whether it’s it a cool supplier, an awesome designer, an artist, a book, a video, a viral, anything. If it’s awesome and events related – or could be if you use your imagination! – I’ll write about it!

As usual, I will be sure to keep you all updated on the events I work on over the year. Already there are some exciting ideas in the pipeline – more exciting and different than ever before!

Oh and by the way I turned 30 years old too. It’s been a busy busy time of year!! For my birthday I organised a gig in Brighton, and had 4 of my friends band’s play. It was a fantastic way to see in my 30’s !

Anyway, thanks for reading and keep your eyes peeled for more events industry news/discussions/advice/coolness etc etc.

Happy New Year readers 🙂


Women in the Events Industry – interview with Sophie Daranyi and Jennifer Maksymetz

6 May

The number of women in Senior Managerial positions in the Events industry is nowhere near as high as the number of men. Like many other industries this is a fact, and is unfortunate but the number of talented capable women in our industry is steadily increasing – so this over time is surely set to change.

There’s much discussion on this subject at the moment, especially after Event Magazine released their list of the top 100 most influential people in the Events industry, with just 20 women featuring in the list.

Some say that women reach a certain age / stage of their career then leave to start a family and generally don’t return to continue their previous role, others say it’s linked with women not being ‘chest beaters’ – a less competitive attitude towards their colleagues and therefore not achieving more senior development. Perhaps it’s also something do with companies not necessarily embracing women in senior roles, due to the number of men in our industry, and companies not providing the right channels of development for progression.

Across the last few months, Event Magazine is releasing a number of special reports on women in events after the flurry of comments from the industry with opinions and reasoning for the outcome.

I was interested to find out what some of the influential women in our industry thought about this, so I interviewed 2 inspiration women…


Sophie Daryani is the CEO of Haygarth, one of the top digital and experiential agencies in the UK. Haygarth have huge clients like BBC, Disney and P&G and have created some incredibly outstanding work!


Jennifer Maksymetz is an Art Director and has curated and managed many festivals all over the world including New Forms Festival, Mid Forms Festival (in partnership with the 2010 Cultural Olympiad Vancouver), Adventurous Digital Culture Festival, Shambhala Music Festival, Radical Arts and Electronic Music Festival and she is also a Board Member of International Cities of Advanced Sound.



Why do you think there aren’t many women in Senior Management / influential positions in the events industry?  

Sophie: I think unfortunately due to fairly practical reasons.  Events by nature take a huge amount of time and physical investment and as women reach a point when they need to balance family, it’s hard to reconcile with being in a muddy field on a Friday night setting up.  Traditionally also it’s been a fairly male dominated industry but hopefully with time this will change.

Jen: There are myriad reasons – I think many woman shift their priorities or awaken to what is important and nourishing for their spirit over time. Ironically this time can be when people catapult in their career or are at the cusp of senior management.  I am not saying it is to start a family, which in many cases I believe that to be true, but rather woman are seeking to have a balance and a quality of life.



What do you think could be done by companies to encourage women to progress to more senior positions?

Sophie: I find this hard to be honest as I believe in meritocracy so I think companies should encourage all talent (male or female) to senior roles.  Obviously they can help with generous maternity packages and a practical level of flexible working but I personally believe it’s a two way street.  Women need to be more confident in focussing on their individual ambitions and also recognising that they need to be determined and experience compromise to achieve success.

Jen: I think companies could help nurture the male and female balance, by balance what I mean is that companies need to adjust their lens to recognise the qualities woman and men bring to the table and how both are vital.  Though this recognition of balance I like to believe that companies could take a more holistic approach to the way they do business or events.



Who has been an inspiration to you in your career (Male or Female) and why?

Sophie: I had a fantastic boss when I was in my mid-twenties. He was head of the marketing department I worked in and he absolutely pushed by abilities – ensuring I thought on and beyond the obvious, considered all scenarios and delivered an excellent level of professionalism.  He was instrumental to my success.

Jen: Mentors are key inspiration and  Sara Spicer is the first woman to come to mind.  I started at Shambhala at 26 and was the youngest director, Sara was the director of the Beach Stage as well as programmed the majority of the music for the whole festival – she had been walking with grace and precision in that position for 6 years.  She knew not to take things personally and was stunningly diplomatic in a male dominated industry.  She is a dear friend who continuously lent support and insights into the intricate navigation of the alternative festival world.



Do you think being a women has helped or challenged getting what you want from your career? 

Sophie: I think it’s both helped and hindered at different times but I’m not sure it’s played a defining role.

Jen: A dear friend’s mother from Peru had insightful advice one afternoon on her patio in Lima. We were discussing the role of women and the vicissitudes of movements. I told her about my position as an art director in a male dominated field and how at time I felt unsure of how to hold space. Her response I will never forget – First you are woman, second you are a woman, and yes sometimes 3rd you are a woman, why would you give up your power that what makes you unique.


Really interesting points from both Sophie and Jen. I’ve worked with both of these incredible people and I massively value their insights from working in our industry to such an influential level.

I believe that women have the opportunity to make their way to senior management levels now which is fantastic – you just have to be smart, forward thinking, hard working, and 100% passionate about what you’re doing. Events is a very difficult industry to get into and to work in over a long period of time – it can get exhausting but I believe every single moment is worth it. Women have so much more opportunity now and I intend to exercise that!

Thank you very much Sophie and Jen for your two cents!


Adventures of a Proud Robinson Intern

17 Apr

Back in February, we at Proud Robinson recruited a new Events Intern via the University of Brighton. Rhian was our final choice and has since been working closely with me on a variety of events projects. To provide an insight into what it’s like to be an Intern, Rhian has put together her two cents on the life of an Events Intern. Enjoy!


Whenever someone says the word ‘intern’ you instantly get the image of Anne Hathaway in Devil wears Prada running all over New York looking for scarves and ordering coffee from Starbucks- life as an intern in Brighton might not be as frantic and scary, but it is definitely varied!

After Christianne’s post in January about transferable skills and also Proud Robinson hiring an intern, she thought it would be good for you readers to see the other side of the coin.

So I am the chosen intern to work here! (I say chosen, 2 interviews later and the second of which I had to prepare a presentation whilst I was very ill and also very nervous!)

This is the second internship I’ve done; the first was 5 years ago in Lisbon for a Destination Management Company, so a totally different ball game to what I do here at Proud.

I studied International Event Management at the University of Brighton but I don’t think any of my previous experience could have prepared me for what it is like to start at the bottom of the food chain- learning as much as possible from the people around me and soaking in every snippet of advice given to me!

It’s a brilliant place to work, not just what the company does but also I have found that its who you work with that can teach you a lot about any industry.

The people here are very supportive and encouraging; and have endless patience for my inane questions about how to do something; the specifics of what needs to be done and when it needs to be done by.

My days and weeks are flying by! I’ve been here nearly 3 months already and I feel like I’ve learnt so much, but still have so far to go.

I can be doing so many different things each day, from researching an area in which there’s a meeting coming up to dialing into international conference calls. It is good experience to see how the elements of a project develop and also how people react to different situations and challenges that arise.

I can usually be found preparing costs for flights and accommodation that get changed at a moment’s notice, and making timing plans for conference calls or trying to find a charging point for an electric vehicle in Westminster!

I love the variety of what I’m doing; be it learning how to use Sage Line 50 and producing PO’s, or researching what competitors have been doing on the live experiential events side of things. I’m finding to expect the unexpected as each day can be totally different, and its learning that you just have to go with the flow which may seem daunting to those who are very much creatures of habit!

These various tasks are all important- from the menial tasks like going to post letters to sitting in on the calls, it helps to show you how your function within the company affects everyone else. By going and spending half an hour writing out address labels at the shop to ship the letters to Switzerland, you have given someone else half an hour to meet a deadline for the client.

It may not seem important when you’re doing it, but each person’s role is integral to a harmonious work life.

Overall, the life of an intern is something everyone should do at the start of their career- it’s an amazing experience and you can use it to the best of your ability, or waste it by not learning everything you can from those at the top, middle, and generally everyone who has been in the industry longer than you.

It’s a massive learning curve, each day you should aim to learn at least one new thing and utilize your mentor- that’s what I’m doing with Christianne, learning everything I can from her and the Directors, and developing the skills I already have, along with the bundles of new ones that I’m beginning to see I can gain!

I hope I have been of some help for those not sure about whether to apply for that internship they’ve had their eye on, or if an internship is right for them.

Rhian x

International Confex 2012

8 Mar

As a freelance Event Manager I would recommend going to Confex. It’s a huge exhibition which was held down at ExCel, where venues, logistics firms, performers, caterers and AV suppliers gather to show off their latest offerings all under one roof. It’s very handy to keep your finger on the events pulse, and you get to see all the exciting new ideas available for entertainment and activities!

I went down there with a fellow Freelance Event Manager and came out of there with a bag full of business cards, heaps of ideas and lots of delicious sweets! Got the chance to taste some amazing canapes from Molecular Bubble who create futuristic, innovative ideas for menus that will definitely be a talking point at any event (even tried an apple pie mousse which was devine!). They also offer a liquid nitrogen cooler which can create some incredible canapes!!

Also had a go on an interactive graffitti wall for the first time with YrWall, who after having a look on their website were financed by a few Dragons from Dragons Den! Their wall is amazing. Instead of paint, when the cap is pressed the can ‘sprays’ infra red light, which is tracked by a computer as it moves across the screen. The digital paint appears wherever the can is sprayed, just like spraying paint on a real wall. Brilliant!

Lots of great contacts made and a great afternoon chatting events with fellow lovers of the industry. Would recommend going if you need to continually have a good idea of what is going on in the industry!!

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