Tag Archives: events

Guest blog by Lauren Bennett at drp

16 Jun

I’ve recently been talking to a few of the nice people at drp agency, a communications agency and production house with offices all over the UK. They’ve worked with a number of fantastic high profile clients on all sorts of wonderful projects.

They’ve recently brought on an Event Coordinator, Lauren Bennett, who made a brave career leap from working as a Nursery Nurse into the world of events. I absolutely loved this blog post that Lauren wrote so thought I would share it with my readers (especially those considering a career change!), for a little motivation and support.


 “Do you follow career paths, or carve your own?

Career paths are there to let you know where you are, remind you of where you have been, and give you a target of where you need to go next. With most sectors and industries, there is a step-by-step-process of progression. However, what if the typical career path isn’t for you? What happens when you want to change your profession completely?

Prior to working at drp I had had no previous employment or experience in events. With two young children, working as a nursery nurse for eight years fitted in with family life at the time. It was always a dream of mine to work in events, however, with my lack of industry experience I doubted that I would even be considered.

So…How can you carve a brand new career path?

Get Some Work Experience

This is essential, and highly advantageous. You must have a strong knowledge base and experience in your chosen profession. If you don’t, find ways to get as much experience as you can. Apply for work experience placements, internships, or apprenticeships for example. If companies don’t appear to have any of those, suggest working for them without a wage, and this will further emphasise how much you want to be there.

Show a Willingness to Learn

You can only get out what you put in. If you are fortunate enough to secure work experience, make sure that you get the most of out of it. Be inquisitive, ask questions, and offer to take on more tasks, participate, and keep your ears open. Nobody will expect you to know everything, but it is important to show that you are willing to learn.

Be Determined…

It’s not going to be easy, so you have to remain determined and persistent to succeed. Even if the company aren’t hiring at the time, there will come a time when they are, and your aim is to be the first person that they think of. Always see the bigger picture. You may be working for free, but you’re working… And you’re gaining the experience you need to be employed in a similar role.


Don’t give up. If at first you don’t succeed try, try, and try again, and then try a few more times! Working as a Nursery Nurse couldn’t have been further away from being an Event Coordinator. I needed the experience, and drp were not hiring anyone, or offering work experience roles at the time. After persevering, and contacting drp on multiple occasions I was offered the opportunity to work for two months as an unpaid intern and I grabbed it! Seize your opportunities, and squeeze them for all they’re worth.”

Well done Lauren! The events industry is glad to have you. Good luck for the future!!

If you’re looking to burst your way into the events industry and want some help, tips, advice or just someone to talk to then please do feel free to get in touch with me!


Brand Activation / Experiential Marketing expected trends for the future

29 Mar

The experiential events industry is flourishing. Marketing budgets are ever increasing and focusing more on live events and experiential, whilst available technology is not only progressing but becoming more affordable and effective. These together are enabling some superbly innovative and creative ideas to surface all over the world.

So what do I think is going to trend in the future? Three key things.

  • Sustainable events
  • Immersive experiences
  • Internet of Things (IoT)

Sustainable events

It’s no secret that the events industry is not massively easy on our environment. Huge trucks carting tonnes of kit all over the world every day for a one day set up, large sets torn to shreds and discarded after short amounts of live time and anyone that works in the industry I can guarantee you is always drowning in printouts / paper….

However, the industry is waking up now and realizing the importance of delivering events with the planet in mind.

Recycled shipping containers are already a regular in the events world. But there are heaps of other ways event managers can consider the environment. Using electric cars / vans like the Nissan LEAF or the eNV200 for transporting crew and kit, printing using ink free printers, recycling every bit of paper and every empty bottle after an event, using recycled materials to print materials, solar powered kit and heaps more.

There are even sustainable events agencies appearing like The Blub London who are using industry standard ISO2012-1 as a benchmark for all their event planning.

Immersive experiences

The rise of projects like Secret Cinema and the current ‘Live Escape Game’ craze throughout the UK are perfect examples of this, as well as the rise in popularity of virtual reality headsets. Kit from a number of different tech companies (Oculus Rift, Samsung) is making it cheaper, easier and a better quality experience to create immersive experiences.

However, previously some brands have used technology for the sake of using technology. There hasn’t been enough thought put into what the end consumer would take from the experience. It has become apparent that the brand, the activity and the interaction needed to fit together seamlessly for right message to be carried away.

With this in mind, more brands this year will be thinking more creatively about how they implement these immersive experiences, whilst using the best kit available.

Internet of Things (IoT)

Probably the biggest and most exciting trend of the three, IoT has the potential to make experiential even more engaging, fun and personal to a consumer.

IoT is the network of physical objects embedded with electronics, software, sensors, and network connectivity enabling these objects to collect and exchange data.

Imagine a city that is totally connected. Cars, roads, cameras, traffic lights, clothes, phones, bikes, fridges; everything. If a phone can talk to a fridge you can find out what you need to buy for dinner on your way home from work without physically looking in your fridge. If a street camera can talk to traffic lights or your car they can redirect you around another route from where there might be heavy traffic to make your journey quicker. If your phone can talk to your jacket while you’re riding your bike you can receive phone calls, emails and texts – still riding with both hands….

It’s remarkable how this technology can be used. There are already projects like The Things Network where technologists are testing out city wide networks in places like Manchester that are totally free to use. So not only amazingly forward thinking but incredibly cheap to run and create. 

Absolut are already ahead of the game, you can see some of the ideas they’ve been looking at with a number of agencies in this article in Marketing Magazine

I found this infographic very helpful in understanding the basics of IoT! The possibilities of how you can transpose this type of technology into an event space or activity is incredibly exciting and infinite!

Interview with Phil Beaven, Freelance Production Manager

14 Aug

Continuing the I Love Events Interview Season, Freelance Production Manager (and wannabe stuntman!), Phil Beaven gives us his tips and hints on how to get into Event Production!


What is your name? Phil Beaven

What is your current Job Title? Freelance Production Manager

Do you work Full Time or Freelance? Freelance

Who do you work for? Myself, various big brand clients, festivals, corporate clients, large and small scale music events

What qualifications do you have? 9 GCSE’S and 1 A-LEVEL. No degree or higher education

How long have you been doing your current job title? 12 years

What is your involvement in the Events industry? I worked for an agency for 9 years, 7 years full time, 2 years part time, and 5 years freelance working across all kinds of events, concerts, festivals, gigs, tours and award ceremonies. I’m well connected within the music industry, but I wouldn’t say I work specifically in the music industry.

What does your role entail on a day-to-day basis? Planning up coming events, or working on site. Planning logistics, travel, pre-production, ordering equipment and production design (taking concepts from idea to reality). I work from home so can work at my own pace, except summer when work is at it’s busiest .

Where would you say you spend most of your time doing your job? (i.e. office based, at meetings, on site etc) At home when planning, and on site when live.

Do you work internationally or are you UK based? Both. Have been to 28 different countries producing events.

Have you always known what you wanted to do?  I think so! I wanted to be a stuntman when I was very young, then I thought more about getting into graphic design, but I’m not good at graphic design (still good a stunts though). When I was 15 I organised a rave for 2,000 people in a farmers field behind my house and got grounded by my parents, so yes I think I have always wanted to organise music events!

What has been the biggest highlight of your career so far? There has been so many. I’ve met lots of A listers and music heroes. I’ve worked at a great agency for many years with the best people in the industry and learning everything I know from them. But I think the highlight so far has been the realisation that I can do what I do on my own, and I have the confidence to break off to work for myself. It’s been a massive challenge, but it has been worth it and I still enjoy my job every single day. Winning 4 awards for a Groove Armada & Bacardi Campaign was also pretty good.

What do you like most / dislike about your job? I love that no two jobs I work on are the same. It changes every day/week. This keeps my job interesting and means you are always learning to solve challenging problems and constantly develop new ways of working. I love travelling the most. I dislike that as a freelancer it can take months to get paid by larger clients so cash flow can be tough.

What would you say are key skills / attributes to have in your line of work? Being a good problem solver, always remaining positive, never losing your temper and patience! Always smile!

Is there any advice you would give to anyone wanting to get into your area of events?  It’s all about experience. You need someone to give you the chance to work in this industry so you have to create those chances. Offer to shadow people for free for a weekend at a festival, ask about jobs that no one else likes doing, box office, site runner, driving vans, putting up branding. Once you have done these jobs you have the basis to become a Production Assistant. From here you can branch off into different areas – Artist Liaison, Tour Management, Stage Hand/Manager, Production, Lighting or Sound. Find the area that you most enjoy and go for it!

Interview with Francesca Stracqualursi, Events Manager at the Museum of Brands, Packaging and Advertising

11 Jul

To begin the I Love Events Season of Events Industry Professional interviews, we interviewed Francesa, Events Manager at the Museum of Brands, Advertising and Packaging about her role.

Her museum is a haven of stunning brand history – a very very interesting place for anyone that works in Events, Brand Communications and Marketing!

As mentioned in my previous post, the goal of these interviews is to educate newcomers to the industry on the different roles available within events. Expect to see a variety of other interviews appearing!


What is your name?  Francesca Stracqualursi

What is your current Job Title?  Events Manager

Do you work Full Time or Freelance?  Full Time

Who do you work for?  The Museum of Brands, Packaging and Advertising in Nottting Hill

What qualifications do you have?  Degree in Politics and International Relations

How long have you been doing your current job title? 6 years

How does your role relate to the events industry? My role is all about events: taking bookings; meeting clients; managing, organising and delivering external events; dealing with suppliers; showing clients on site visits; sourcing staff and caterers and much more!

What does your role entail on a day-to-day basis? I arrive at work, check my calendar to see if I have any meetings/site visits; call clients to check agendas/ requirements for upcoming events; confirm staff and orders with our caterers; if there is an event taking place I check that the space has been set up/the AV is working/ the staff has arrived/ the client is happy. Then I start working on marketing campaigns/ events reports/ newsletter pieces/ invoices and I deal with all new enquiries (checking availability, sending quotes and options, amending calendar, updating enquiry forms, etc).

Where would you say you spend most of your time doing your job?(i.e. office based, at meetings, on site etc)  30% on site 70% at my desk if we have an event on

Do you work internationally or are you UK based? UK based

Have you always known what you wanted to do? No

What has been the biggest highlight of your career so far? Securing a very high profile event last year for a large US company. I also love seeing happy clients coming back for more events – over a quarter of our business is from previous users, which is great!

What do you like most/dislike about your job?  I love that every day can be different, one day we can be doing a small meeting for 10 people, the next a high end reception for 100! There is very little I dislike about my job, but I found it frustrating missing out on a couple of celebrity events in 2012 due to the venue being just a bit too small!

What would you say are key skills/attributes to have in your line of work? First of all you should be personable: this job is all about interacting with people and understanding what they want from their event. You should also be organised, able to multitask and to think of your feet – last minute dramas do happen, and it’s down to you to solve problems!

Is there any advice you would give to anyone wanting to get into your area of events? Work experience is the way to go. Try to help out at festivals and events, get an internship, volunteer. It will pay off!


Interview with Vintage Brighton blog

8 Jul

Hope everyone is enjoying this fabulous sunshine 🙂

Did an interview with Vintage Brighton recently about the wonderful treats Brighton has to offer.

Have a read here! 🙂

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